THE HARD FACTS OF WET PET FOOD

It’s a misconception that all pet foods are alike. This is not the case and the reality is that not all products are as good as they say they are. Below demonstrates the hard science of pet nutrition and what really is the BEST food on the market.

THE HARD FACTS OF WET PET FOOD

It’s a misconception that all pet foods are alike. This is not the case and the reality is that not all products are as good as they say they are. Below demonstrates the hard science of pet nutrition and what really is the BEST food on the market.

ALL NUTRITIONAL’S PROVIDED IN THE BELOW information ON PETLEY’S HAVE BEEN CONDUCTED AND VALIDATED BY AN INDEPENDENT LABORATORY

PROTEIN

The starting point and most important ingredient in any pet food.
THE HIGHER THE PERCENTAGE AND SOURCE, THE BETTER THE QUALITY OF THE PRODUCT.
Protein can come from many different sources, but the most biologically appropriate source for dogs, is from fresh meats. Proteins are the essential building blocks of muscle, bones, organs, immune systems, coats and nails. Look on ingredient lists on packaging – quality products declare the percentage and source of their meat proteins.

MORE CRUDE PROTEIN

CRUDE PROTEIN

40% from fresh animal meat protein sources.
Petley’s is transparent in that it declares the source and percentage of the meat as described on the front of pack.

In order to claim a rich in meat a product needs to contain at least 14% of that named meat.

* Petley’s has 25% more meat than other economy branded products.

Meat and meat derivatives
(no % declared and added flavours)
Described flavoured products could mean, that there are traces of the flavour substance, essence or extract
or that there is up to and including 4% of the named meat as described on the front of pack.

MORE CRUDE PROTEIN

40% from fresh animal meat protein sources.

Petley’s is transparent in that it declares the source and percentage of the meat as described on the front of pack.

In order to claim a rich in meat a product needs to contain at least 14% of that named meat.

* Petley’s has 25% more meat than other economy branded products.

CRUDE PROTEIN

Meat and meat derivatives (no % declared and added flavours)
Described flavoured products could mean, that there are traces of the flavour substance, essence or extract or that there is up to and including 4% of the named meat as described on the front of pack.

FATS

The higher the fat content in a product, the more available energy for your dog.
Fats in pet food are a source of essential fatty acids which are needed to make certain hormones and maintain cell membranes. Certain vitamins (A, D, E and K) can only be absorbed, stored and transported by fat. Dietary fats improve palatability and adds texture for greater enjoyment of the food. And of course, fats are a great source of energy.
Fats are critical because they provide about 2 ½ times the level of energy that proteins or carbohydrates can provide. For active animals fats are especially important. At the same time we need to be careful with fat intake for many indoor pets, where controlling fat intake helps them not become overweight or obese.

MORE ESSENTIAL FATS

Fats

A high level of fat content is added to ensure that dogs receive the maximum out of each mouth full of food. This keeps them in top condition, as well as providing as much available energy as needed.

Note: Essential fatty acids, also known as omega’s are also added to the product.

Omega 6 : 1% min | Omega 3: 0.05%

Lower levels of fat
No claimed Omega fatty acids

MORE ESSENTIAL FATS

A high level of fat content is added to ensure that dogs receive the maximum out of each mouth full of food. This keeps them in top condition, as well as providing as much available energy as needed.
Note: Essential fatty acids, also known as omega’s are also added to the product.
Omega 6 : 1% min | Omega 3: 0.05%

FATS

Lower levels of fat
No claimed Omega fatty acids

INGREDIENTS

The key to a great pet food is a label that declares fully the ingredients in an easy to understand way and does not use artificial colours or flavours.

NATURAL FORMULATION

CONTAINS COLOURANTS AND FLAVOURS

Petleys’ has a natural formulation where no artificial colours or flavours are used. They also declare ingredients as their functional names.

Uses category names:
Meat and animal derivatives, Cereals, Vegetable and Vegetable Derivatives, Contains Colourants & Flavourants

NATURAL FORMULATION

Petleys’ has a natural formulation where no artificial colours or flavours are used. They also declare ingredients as their functional names.

CONTAINS COLOURANTS AND FLAVOURS

Uses category names:
Meat and animal derivatives, Cereals, Vegetable and Vegetable Derivatives, Contains Colourants & Flavourants

VET RECOMMENDED

Vet recommended means that pet food is independently recommended by a group of veterinarians.

Act 36, which governs all pet foods stipulates the various requirements in order to get such a claimed statement. A vet recommended diet is tailored and independently tested by a group of veterinarians to ensure that the product contains all the nutrients and conforms to the animal’s nutritional needs. A vet recommended product is considered to be one of the best formulated products for the animal it is intended for.

This is not an easy accreditation to get as Vets will not endorse products that are inferior as this puts their personal reputation at risk.
Vets are not allowed to be paid to recommend products.

VET RECOMMENDED

NOT VET RECOMMENDED

VET RECOMMENDED

Not VET RECOMMENDED

TASTE THAT DOGS LOVE

10/10 DOGS LOVE THE TASTE

UNKNOWN

Through independent feeding trials completed, 10 / 10 dogs who were given Petley’s loved the taste and ate all of their given food, proving that all dogs do in fact love the taste of Petley’s, either by its self or with dry food.
No independent feeding trial results claimed.

10/10 DOGS LOVE THE TASTE

Through independent feeding trials completed, 10 / 10 dogs who were given Petley’s loved the taste and ate all of their given food, proving that all dogs do in fact love the taste of Petley’s, either by its self or with dry food.

UNKNOWN

No independent feeding trial results claimed.

GLYCAEMIC CARBS

Foods low in Glycaemic carbs, like in human foods, have the ability to sustain / give satiety to due to slow release digestion of more complex proteins.
Some pet foods use simple forms of carbs (which are normally cheaper). These turn into sugars which give quick, short lived energy sources, leaving the pet needing other sources of energy throughout the day.

LOW IN GLYCAEMIC CARBOHYDRATES

UNKNOWN

Petleys’ has a natural formulation where no artificial colours or flavours are used. They also declare ingredients as their functional names.
Uses category names:
Meat and animal derivatives, Cereals, Vegetable and vegetable Derivatives, Contains colourants & Flavourants

LOW IN GLYCAEMIC CARBOHYDRATES

Petleys’ has a natural formulation where no artificial colours or flavours are used. They also declare ingredients as their functional names.

UNKNOWN

Uses category names:
Meat and animal derivatives, Cereals, Vegetable and vegetable Derivatives, Contains colourants & Flavourants

THE BASICS

Foods low in Glycaemic carbs, like in human foods, have the ability to sustain / give satiety to due to slow release digestion of more complex proteins.
Some pet foods use simple forms of carbs (which are normally cheaper). These turn into sugars which give quick, short lived energy sources, leaving the pet needing other sources of energy throughout the day.

MOISTURE

Moisture is essential to all animals and also aids in nutritional absorption.
One of the benefits of feeding wet pet food, unlike dry (that removes this due to the high processing temperatures), is that it retains the original source of moisture from the raw ingredients.
To much moisture in a product however, can dilute the overall product quality and nutritional profile.
The ideal range for a gravy product is between 80% – 84% (max)

FIBRE

Required for a balanced diet, good gut health and for nutrient absorption.
Fibre whilst essential should be maintained at a optimum level, as it can also be added to pet food to bulk up the food without any nutritional benefit
The optimal level for wet food is between 0.5% and 1%.

product knowledge

WHY WE ARE BETTER THAN THE COMPETITORS

Indicates higher benefits for dog/cat nutrition

Indicates higher benefits for dog/cat nutrition

CAT STEWS

Petleys

CAT CHUNKS IN GRAVY

Petleys

CAT LOAF

Petleys

DOG STEWS

Petleys

DOG CHUNKS IN GRAVY

Petleys

DOG LOAF

Petleys
Through independent feeding trials completed, 10/10 dogs who were given Petley’s ate all of their given food, providing that all dogs do in fact love the taste of Petley’s, either by itself or with dry food.

the first retail vet & pet endorsed product range

Developed by Pet Nutritionists

 

Petley’s premium pet food developed by pet nutritionists, is endorsed by vets. One of the first vet endorsed retail products on the South African market. Another example of how Petley’s is a leader in pet nutrition.